State Farm invited BUCK to create new motion guidelines and logo animations. With an extensive team of designers, producers, animators and creative directors, we were able to come up with a series of logo animations, lower thirds, transitions and many more. I was able to take a lead in this project, making sure all the different asks from the client were delivered and all the animators were directed.
All of it is used on a series of comercial and internal spots for the company, strengthening and unifying the brand.
Below is some of the ones I had the pleasure to work on.